Basically Sound's profile Located in the midst of rural Norfolk, Basically Sound is a great place for choosing the very best in hi-fi audio systems. A carefully selected product range is offered, selected from the very best manufacturers available. Our customers can expect a personalised approach from staff who understand and provide a professional specialist service that will result in a solution that meets their requirements. Basically Sound offers its customers that truly alternative experience – a place to visit, enjoy, discuss, listen and develop a great sounding system – we are not just another hi-fi store.